Marketing & Communications Strategy
I provide overall marketing and communications strategy for each of my clients. After the initial review, of their current strategy, I make recommendations for an appropriate marketing mix with a specific emphasis on a strong digital and social presence, Google and Facebook ads, SEO optimization, content strategy, events and local community engagement opportunities. I can then help you execute on the plan and develop key performance indicators (or KPIs) to monitor your marketing efforts on an ongoing basis.
Northwest Arkansas Marketing and PR
I managed a local media company that was devoted to providing the best things to eat, see and do in Northwest Arkansas, especially for young professionals, so I know what will work when it comes to local marketing and PR. I can recommend groups to get involved with, sponsorship opportunities and connect you with the right people to grow your business.
Brand + Audience Building + Insights
I know the importance of building and maintaining a great brand and leverage my experience in building leisurlist to build your brand. From defining your target audience and tagline to focus groups, I will work with you to develop, update and consistently monitor your audience and brand persona.
Content Management
As they say in marketing, content is king. But what does that mean for most businesses? How do you build a content strategy, have constantly evolving content for your audience and still run your business at the same time? I can help you with that. I can evaluate your content opportunities, develop your content pillars and calendar, help you execute that calendar and then monitor the results and impact the content has in driving more customers to your business.
Strategic Problem Solving
Have a problem that you just can’t seem to solve? I’ve definitely been there before (hello 2020), let me help you find new and different ways to solve those problems. I have a vast network of partners that I can connect you with or can just serve as a sounding board or research partner to help you find a solution. I have been in both the corporate and startup environments so I have a vast amount of experience to draw from.
Northwest Arkansas Relocation Guides
Did you recently move to Northwest Arkansas or are planning a move here? I can develop a custom relocation guide for you and your family to help you get settled in, connected to the community and thriving in no time. My guides are completely custom to you and include everything from insider tips like when to visit the DMV and county property tax rules to the fun things like where to eat (not what Google says), groups to join to make friends, doctors, dentists, hair stylists and much more. Each guide is completely customized to your needs and preferences.