Hi! I’m Jerra Toms, the founder of Blue Iris Consulting. I help organizations and individuals navigate growth through two distinct but complementary areas of expertise: strategic marketing and communications for businesses and institutions, and edible garden consulting for Northwest Arkansas residents.
On the surface, these might seem like different worlds. But at their core, both are about designing systems that thrive. Whether I’m helping a business school find its voice or helping a family grow their own food, the work is the same: understanding the specific environment, creating the right conditions for success, and building something sustainable over time. I don’t believe in one-size-fits-all solutions, I believe in strategy rooted in your unique soil.
I help organizations move beyond "random acts" of marketing by designing integrated systems that drive measurable growth. Drawing on 15+ years of experience scaling teams and building audiences across Fortune 1, higher education, regional media, and growth-stage startups, I partner with businesses and organizations to turn complex challenges into sustainable results. I focus on helping leadership teams translate deep audience insights into clear messaging and precise channel strategies, using data to inform direction and drive meaningful growth
I help Northwest Arkansas residents transform their outdoor spaces into productive, sustainable edible landscapes. Drawing on six years of local growing experience and my Master Gardener certification, I provide the practical guidance and seasonal insight needed to help your garden truly thrive. I partner with you on everything from custom planting plans for the DIY grower to full design and installation services, ensuring you have the tools and confidence to grow your own food. Whether you are starting a new plot or refining an existing space, I’m here to help you build a garden that delivers a bountiful harvest season after season.