I bring 15+ years of senior marketing and communications leadership to organizations that need clarity, momentum, and results. I've led marketing for a nationally ranked business school, built a regional media platform from the ground up, scaled teams, raised millions in funding, and partnered with executives across higher education, mission-driven organizations, and growth ecosystems to navigate change and drive measurable impact.
I have deep experience working within and alongside the Northwest Arkansas business, education, and civic landscape, from startups and economic development organizations to established businesses navigating rapid growth.
I provide strategic communications and leadership support for organizations operating in complex, high-trust environments—balancing mission, growth, stakeholder trust, and public accountability.
I deliver senior marketing and communications leadership for colleges, universities, and business schools navigating perception challenges, reputation management, and executive visibility.
Sometimes you don't need ongoing leadership, you need a clear plan. Maybe your team is working hard but not seeing results. Maybe leadership isn't aligned on priorities. Or maybe you're preparing for a major initiative and need to get your marketing and communications strategy right before you execute.
I work with leadership teams to cut through the noise, align on what matters, and build a strategy you can actually execute. These are focused, time-bound engagements designed to give you clarity, confidence, and a roadmap forward.
Organizations preparing for growth, change, or repositioning
Leadership teams that need alignment on strategy and priorities
Teams that are busy but not moving fast enough
Organizations launching new programs, campaigns, or initiatives
You need seasoned marketing and communications leadership, but you're not ready for, or don't need, a full-time executive hire. That's where I come in. As your fractional CMO or communications leader, I work alongside your team and executives to provide strategic direction, prioritization, and accountability.
This is hands-on, embedded leadership. I partner with your CEO, president, or dean to develop strategy, guide your team, and ensure your marketing and communications efforts are focused on what matters most. I provide the clarity and momentum that comes from having an experienced leader in the room—without the overhead of a permanent position.
Organizations in transition or growth phases
New executives or deans building their teams
Teams that need direction, focus, and follow-through
High-visibility or high-stakes environments
Ongoing strategic partnership with executive leadership
Team guidance, coaching, and prioritization
Campaign development and oversight
Hands-on support where it's needed most
Senior leaders operate in environments where every message matters. Whether you're a CEO, president, dean, or executive director, your communications need to be clear, confident, and aligned with your organization's goals. But between running the organization and managing your team, there's rarely time to craft the messages and content that showcase your leadership.
I partner with executives to develop and refine their communications strategy, from major announcements and internal messages to thought leadership and public visibility. This is strategic, trusted support that ensures your voice is heard—and heard well.
Great marketing starts with a clear strategy, and sometimes you need a trusted partner to help you build it and see it through. I work with clients to develop comprehensive marketing strategies that align with business goals, resonate with your audience, and set your team up for sustainable success.
This includes everything from defining your brand positioning and target audiences to building content strategies, developing campaign roadmaps, and establishing the metrics that matter. I'll help you identify the right mix of tactics, including digital and social presence, content pillars, local engagement, and paid strategies, to reach your audience and drive results.
Once the strategy is in place, I provide selective hands-on support where you need it most: developing key campaigns, refining messaging, coaching your team on execution, and monitoring performance. This isn't about me running your day-to-day marketing—it's about ensuring you have the strategic foundation and guidance to do it well.
I don't manage day-to-day social media posting, design graphics, or handle regular email newsletters unless it's part of a specific strategic campaign. My focus is on strategy, direction, and the high-impact work that drives results, not the day-to-day execution that your team can handle once they have a clear plan.